BIC USA INC, Milford, CT

1999 - Present
Brand Graphics Leader, Promotions
Develop and maintain the creative essence of the BIC Brand over all product categories: BIC Writing Instruments, WiteĽOut Brand Correction Products, BIC Lighters, BIC Shavers, Sheaffer Fine Writing Instruments. Interact with BIC global management to develop global creative strategies and to ensure BIC USA creative strategies are in line with global objectives.

Working with internal design and digital image production staff as well as multiple outside resources, responsible for consumer and trade print advertising, sales collateral, trade and consumer promotional materials.
Created national consumer print advertising campaigns for Gel Intensity, XXL, and Permanent Marker.

Designed interface for BIC Corner, an online database of product images and selling material.

Design and oversee set-up of booth materials for major product trade shows. Design and oversee production of product catalogs for BIC and Sheaffer writing instruments.

Developed global creative direction for promotion, advertising and sales materials for re-launch of Sheaffer brand in 2001.

Developed new product launch materials and kits for BIC Softwin Shaver, BIC pocket lighter refresh, and BIC Disney writing instruments.
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