BIC USA INC, Milford, CT
1999 - Present
Brand Graphics Leader, Promotions
Develop and maintain the creative essence of the BIC Brand over all product categories: BIC Writing Instruments, Wite•Out Brand Correction Products, BIC Lighters, BIC Shavers, Sheaffer Fine Writing Instruments. Interact with BIC global management to develop global creative strategies and to ensure BIC USA creative strategies are in line with global objectives. Manage and execute roughly 700 projects annually.
Working with internal design and digital image production staff as well as multiple outside resources, responsible for consumer and trade print advertising, sales collateral, trade and consumer promotional materials.
Created national consumer and trade print advertising campaigns for BIC writing instrument, lighter and shaver brands.
Designed interface for BIC Corner, an online database of product images and selling material.
Design and oversee set-up of booth materials for major product trade shows.
Design and oversee production of product catalogs for BIC stationery, lighter and shaver business units as well as Sheaffer writing instruments.
Developed global creative direction for promotion, advertising and sales materials for re-launch of Sheaffer brand in 2001.
Developed new product launch materials and kits for BIC Softwin Shavers, BIC pocket lighters, and BIC writing instruments.
Portfolio Examples for BIC USA INC, Milford, CT
Market Growth Resources, Wilton, CT
1998 April - November
Senior Art Director
Creative and design management of four person staff assigned to Tropicana Juices, First Brands and Bass Ale. With the sale of Tropicana to PepsiCo and First Brands to Clorox resulting in the loss of these accounts, my position with the agency was eliminated.
Portfolio Examples for Market Growth Resources, Wilton, CT
Ryan Partnership, Westport, CT
1995 – 1998
Art Director
Responsibilities included: Working with creative director to design and produce marketing and promotion materials for numerous clients:
PepsiCo: Presentation, promotional and packaging concept design for the Star Wars Trilogy re-release.
Heineken USA: Designed promotional point-of-sale materials and premium items for St. Patrick’s Day, Black History Month, and the James Bond Movie Tomorrow Never Dies.
Timberland Shoes: Designed point of sale materials for travel adventure programs, Jurassic Park, The Lost World tie-in, and the Timberland Gorge Games.
Other clients included BF Goodrich Tires, Mr & Mrs T Drink Mix, Norelco, and Payless ShoeSource.
1994 – 1995
Production Art Director
Worked with senior art directors to produce marketing and promotional materials from tissue layout through completion as a digital mechanical. Responsible for the design and production of concept and new business presentation materials.
Portfolio Examples for Ryan Partnership, Westport, CT
CDS Ink, Corp., Stamford, CT
1993-1994
Manager, Electronic Graphics
Produced camera-ready art and mechanicals, slides and transparencies on Macintosh and IBM PC. Maintained
Macintosh and IBM PC computers, including installation of software and hardware upgrades.
1992-1993
Assistant Production Manager
Negotiated vendor pricing and prepared project proposals for submission to clients. Coordinated production
and delivery schedules with multiple vendors and oversaw press run production at vendor sites.
Yarmouth Printing & Graphics, Yarmouth, ME
1989 – 1992
Manager, Printing & Graphics
Directed all computer activities: researching, purchasing, installing software and hardware, and staff training.
Administrative responsibilities included pricing and scheduling, production coordination among pre-press, press operations, and bindery. Supervised customer service and design staff and produced camera-ready art. Planned and executed remodeling of print shop. Designed new company logo, advertising and promotional materials.
1988 – 1989
Headed the bindery department. Was responsible for all bindery operations.
University of Maine, Orono, ME
Bachelor of Arts – Journalism
Minor concentrations – Philosophy and International Relations
Graduated 1985
Editorial Page Editor (1984) and Managing Editor (1985) of The Daily Maine Campus. Weekly column Hold the Mayo (1984 & 1985).
Wrote, designed and edited special section on university budget crisis (1983). Won first place Maine Press Association, Maine College Newspaper Competition for best editorial page, second place best editorial column (1984).
